Tag: strategy

Rebuild your motivation and get back to building better races

Do you need something to change in your racing business? Does the feeling of having to produce yet another race tapping your motivation? You know you love racing, but maybe it’s become exhausting, frustrating and even painful to continue. You see your competitors still maintaining the same race production tempo they did in past years,...

/ January 31, 2017

Build your volume racing business with encores and playoffs

Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...

/ December 12, 2016

Strategies for picking your race dates

Picking your race dates is an important part of your strategic process. Usually between October and December, you sit down with your list of potential race offerings, pull out your calendar and a pen, and start considering possible dates. STOP! You’re going about this without all the facts. All the facts? Those bits of information...

/ October 24, 2016

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. In fact, when it comes to setting your race’s registration price, most race promoters like yourself, start freaking out. Freaking out? Yup. Think about it. Too low and you don’t make any money. Too high and no one shows up....

/ October 11, 2016