Tag: reckoneering

Why do race promoters fail?

I have meet numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...

/ March 24, 2017

Principles of a profitable race

Does this sound familiar? You’ve decided to put on a mountain bike race. You’ve named your event, figured out the course, and have a permit for a park that lots of mountain bike riders enjoy riding at. You went down to the big box store and filled your garage with tables, chairs, coolers, cones, pop-tents,...

/ April 18, 2016

How contact lists can impact racer turn out

Every time you make a connection with your racers, from pre-registering for your events, to registering for your event on race day, you need to get their contact information.

/ January 17, 2016

Getting the trail out of your head

About 10 years ago, I started mountain biking. That addition to my life led me to trail running. Soon I was orienteering, and then found a way to put it all together in a slog fest called adventure racing. All of it was a way for me to interact with the outdoors… again. You see,...

/ December 20, 2015