Tag: race director

Stop racing in your own events

This is a quick rant about those race promoters, organizers, and directors that think they can build a race AND race in that same event. You can’t! Why not? I built it. Can’t I race it too? NO! And I’ll tell you why. Reason #1 — Who is in charge of your race? If you’re...

/ July 15, 2016

Be a Race Promoter, not a race director

All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...

/ May 24, 2016

Why do most race directors fail

Over and over again I have meet former (and current) race directors who talked to me about their struggles. Just like my experience, they too found out that race direction is not a job that magically creates the well-orchestrated experience that most racers get to have on race day. Instead, they found out that the...

/ April 1, 2016

How contact lists can impact racer turn out

Every time you make a connection with your racers, from pre-registering for your events, to registering for your event on race day, you need to get their contact information.

/ January 17, 2016