Tag: process

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. In fact, when it comes to setting your race’s registration price, most race promoters like yourself, start freaking out. Freaking out? Yup. Think about it. Too low and you don’t make any money. Too high and no one shows up....

/ October 11, 2016

Build your first race promotion road map

The anatomy of a road map consists of two basic things: a start and a finish. The in-between of a road map can include as much or as little detail as you want. If you haven’t read “You start with a road map“, then go do that now, then come on back. I’ll wait! You...

/ June 25, 2016

You start with a road map

You want to start building off-road races? That is awesome! But where do you start? Many new race promoters (and plenty of existing race promoters), have no clue what to do first. So instead of bounding their planning cycles with some kind of process, they wing it. Chances are, many of you are racers turned...

/ June 20, 2016

Get your next race permit approved

Permits are the life’s blood of your race on public land. Without a permit, you have no legal permission to use the venue, and all the insurance in the world will not protect you if someone gets hurt. The permit is the single document that unlocks access, resources, and liability protection. No permit, no race....

/ June 10, 2016