Podcast

Merchants of Dirt Podcast

The Merchants of Dirt Podcast, hosted by Reckoneer.com founder Kyle M. Bondo, is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. This includes the sports management skills needed to promote successful mountain biking, trail running, orienteering, adventure racing, and endurance events.

Episodes

Listen Now to Season Two

MOD017 – Build Better Permits with a Proposal Process
February 7, 2017
In this episode, I teach you how to obtain the legal permission to use the venue by developing a process for getting your permits approved each and every time.
MOD016 – Mr. Murphy Just Wrecked Your Race Day
January 31, 2017
In this episode, I’ll introduce you to a few race day risk mitigation strategies that include time padding, pre-race checklists, and why you always walk a venue BEFORE race day.
MOD015 – Mr. Murphy Finds Your Risk Planning Hilarious
January 23, 2017
In this episode, I’ll introduce you to risk, risk management, and why you need to create your own risk mitigation strategy BEFORE bad things happen.
MOD014 – Mr. Murphy just took out a racer
January 17, 2017
In this episode, we learn why you need to take emergency response planning very seriously. Especially when — not if — your efforts will directly contribute to saving a racers life, and why when it comes to Mr. Murphy, 9-1-1 will not cut it! By the way: Mr. Murphy just called… a racer just hit a tree. What you learn next could save a life.
MOD013 – Mr. Murphy just canceled your race
January 10, 2017
In this episode of 2017, I’m dedicating lucky number episode #13 to my co-host, Mr. Murphy! This will be the first of 4 cautionary tales dedicated to topics Mr. Murphy wants to talk about — which means the month of January 2017 is focused entirely on the Murphy’s Law of Racing, and how we deal with topics like risk management, disaster recovery, and how to bounce back when everything goes wrong!

Listen Now to Season One

MOD012 – Earn race customers for life
December 30, 2016
In this last episode of 2016, we’re going to find out why simply improving the way you treat people, your business will be rewarded with customer attendance, money, and most of all, their love.
MOD011 – Strategies for picking your race dates
December 20, 2016
In this episode we’re going to talk about race date selection strategies and how your business strategy greatly impacts your race date choices, introduce Cy Sack from Adventure Race Hub in the Coffee’s for Closers segment, and talk about why focusing on newbies, greenhorns, and amateurs is a good way to bring a failing adventure race business back to life.
MOD010 – Using market forces to spot off-road racing spin
December 13, 2016
In this episode, we’re going to talk about why you need to understand the reality of market forces, competition, and customers before you decide to base your whole racing business on another fad. Then we are going to test that what we’ve learned by looking at Snowshoeing and Fat Biking — two of the latest off-road sports to enter the market — and see if they have what it takes to be worth your time to promote, or are just more marketing spin.
MOD009 – Putting the fun back in race budget fundamentals
December 06, 2016
In this episode, we’re going to talk a lot about money, budgets, and getting your race expense under control, I’ll introduce you to racing financials in an attempt to put the fun back into race budget fundamentals, and we’ll learn how to apply the principles of a profitable racing to your budget.
MOD008 – Principles of a profitable race
November 29, 2016
In this episode, we’ll hear the interview I gave to Carey Green from Podcastification at DC Podfest last month that goes into why I started the Merchants of Dirt Podcast, how it relates to building your first race, and why building races are essential to the survival of the off-road racing industry. And I will introduce you to the principles of a profitable race where you will begin to understand why having standards will help you make better decisions, make you money, and stay in business longer than five minutes.
MOD007 – Race profits are evil, and other money myths
November 22, 2016
In this episode I have a few tips about how making your race name memorable, I’m going to debunk the myths race promoters have about race profits, and we are going to introduce a new segment where we tell you about new sports management technology and tools race promoters can use to for building better races.
MOD006 – You start with a roadmap
November 15, 2016
In this episode, we’re going to get into why developing systems — that is sets of repeatable processes — is essential to building successful races, how the techniques of documentation, consensus, and orchestration form the cornerstones of your race promotion business, and how to put those cornerstones into practice by building your first race promotion system — or what I like to call your ROADMAP.
MOD005 – Handle the politics that mess with your races
November 08, 2016
In this episode, we’ll talk about the rant I recorded at the DC PodFest this past weekend, I’ll tell you about the new Race Promoters Group I started on Facebook, and get into how you should handle the politics that mess with your race promotion business.
MOD004 – Be a Race Promoter, not a race director
October 31, 2016
In this episode, we’re going discuss why all race promoters are race directors, but not all race directors are race promoters. What does that mean? It means the answer will decide the future direction of your business.
MOD003 – Your first strategic vision quest
October 25, 2016
In this episode, I am going to guide you through the creation of something every race promoter needs before they decide to go into business and how to create your strategic vision of the future!
MOD002 – What I Wish I Knew Before My First Race
October 17, 2016
In this episode, I walk you through the top five (5) things I wished I had known before I built my first race and help you avoid some of the more painful trial and error lessons.
MOD001 – Welcome to Merchants of Dirt
October 17, 2016
In this episode, I introduce you to Reckoneer and Reckoneer.com, and why I started the Merchants of Dirt Podcast, then pack in 3 lessons learned after 20 years of racing, and finish it off with 3 reasons to get into off-road racing.

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