Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Actively manage risks before they actively destroy your racing business

How much risk do you have in your racing business? Chances are that if you’re not identifying, analyzing, or responding to risks in a systematic way, you have no idea! Yikes! You need some risk management skills, and you need them now! Risk management? Risk management is the term used by business owners when they...

/ January 24, 2017

Strategies for beating Mr. Murphy and his immutable laws of racing

Race promoters have tried many strategies to beat Mr. Murphy and his wheel of woe. Those few that have survived, found that the strategies that work come with a price. I think that price that is just too high for most new race promoters to pay AND manage to stay in business. That is why...

/ January 17, 2017

Take your race goals and turn them into SMART goals

January of every year is a perfect time to set goals. Last year I set three goals for Reckoneer.com: My first goal was to write one article about race promotion every week for a year. Now I have articles addressing almost every topic encountered by a race promoter. My second goal was to start a...

/ January 9, 2017

Where have all the amateurs gone?

If Lewis and Clark were alive today, would they be considered professional or amateur level adventure racers? Knowing their well-documented history on how they “stumbled” their way through the American west, it is possible that their Native American support crew would have been hard pressed to get these two adventures back on the path before...

/ December 27, 2016