Month: September 2016

5 Problems that will cost you customers on race day

There are certain things your customers really care about. If you get them wrong, there is no forgiveness; only the roar of angry of racers, and the threat of torches and pitchforks for screwing them up. Ok, maybe not real torches and pitchforks. But you can easily translate that image into races stating that they...

/ September 26, 2016

Stop worrying about things racers don’t care about

Race promoters spend a ton of time worrying about what racers will care about. However, when you put enough races under your belt, you discover something very unexpected. Racers don’t care about everything. What do you mean racers don’t care about everything? It’s true! The list of things is quite surprising. What you think racers...

/ September 19, 2016

Oh, Captain, my captain of volunteers

Every race depends on volunteers. Love them or hate them, the race promotion industry depends on them at every level. They are a key element in any race’s success. Why? Because no race director is an island and staff’s are expensive. The sheer volume of things that need to get done on race day —...

/ September 12, 2016

Mr. Murphy and your need for a pre-race checklist

Someone famous once said, “I love the smell of my racing checklist in the morning. It smells like… VICTORY!” Okay, I know what you’re saying. Robert Duvall didn’t say that about racing. But he could of! Meanwhile, you’re tucked into your warm bed, dreaming of fat registration dollars, sold out venues, and… BOOM! What? Did...

/ September 4, 2016