wbam-clydesdale-and-fatbike-start-med-2016

Stop worrying about things racers don’t care about

Race promoters spend a ton of time worrying about what racers will care about. However, when you put enough races under your belt, you discover something very unexpected. Racers don’t care about everything. What do you mean racers don’t care about everything? It’s true! The list of things is quite surprising. What you think racers...

/ September 19, 2016
summer-solstice-12-hour-001

Oh, Captain, my captain of volunteers

Every race depends on volunteers. Love them or hate them, the race promotion industry depends on them at every level. They are a key element in any race’s success. Why? Because no race director is an island and staff’s are expensive. The sheer volume of things that need to get done on race day —...

/ September 12, 2016
reckoneer-road-trip-with-a-full-load

Mr. Murphy and your need for a pre-race checklist

Someone famous once said, “I love the smell of my racing checklist in the morning. It smells like… VICTORY!” Okay, I know what you’re saying. Robert Duvall didn’t say that about racing. But he could of! Meanwhile, you’re tucked into your warm bed, dreaming of fat registration dollars, sold out venues, and… BOOM! What? Did...

/ September 4, 2016
still-no-race-results-1024x600

Why timely race results pay for future races

Timely race results are one of the most important aspects of any race. So it goes without saying that you have to get the race results just right to be successful. We all know about challenge of collecting times correctly, and the stress behind posting results that are contested. In my article Using timing as...

/ August 29, 2016
waw2016-race4-volunteers

How to recruit enough volunteers before race day

How do you get enough volunteers to show up to your race? This is the age old question that every single race promoter asks. Why is it an age old question? Because most race promoters suck at it! And those that don’t suck at it, rarely like to tell others how they get their volunteers...

/ August 22, 2016
W@W Stream Photo

Sanctioning means never promoting a race without insurance again

Bob is promoting a race for the first time, and knows nothing about insurance, sanctioning, or liability. All he knows is that sanctioning is a pain, insurance is for cars, and liability is only if he personally hurts someone. He wants to be his own boss, and build his races the way he wants to...

/ August 15, 2016