Risk management begins with your emergency response plan

How fast can you execute your response to an injury? This is a question that many race promoters do not like to talk about. Why? Because they don’t know the answer to it. Think back to the last race you were in. Now think about that part of the course that you went, “Whoa, that...

/ October 18, 2016

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. In fact, when it comes to setting your race’s registration price, most race promoters like yourself, start freaking out. Freaking out? Yup. Think about it. Too low and you don’t make any money. Too high and no one shows up....

/ October 11, 2016

Gain customers for life by turning your awards ceremony into a party

Do you remember your last awards ceremony? Many off-road race awards ceremonies go something like this: The promoter posts the results of your race after enough folks have finished. About 30-minutes later, they ask everyone to gather around the podium. They then call up racers by category, hand out medals, then take the podium picture....

/ October 3, 2016

5 Problems that will cost you customers on race day

There are certain things your customers really care about. If you get them wrong, there is no forgiveness; only the roar of angry of racers, and the threat of torches and pitchforks for screwing them up. Ok, maybe not real torches and pitchforks. But you can easily translate that image into races stating that they...

/ September 26, 2016

Stop worrying about things racers don’t care about

Race promoters spend a ton of time worrying about what racers will care about. However, when you put enough races under your belt, you discover something very unexpected. Racers don’t care about everything. What do you mean racers don’t care about everything? It’s true! The list of things is quite surprising. What you think racers...

/ September 19, 2016

Oh, Captain, my captain of volunteers

Every race depends on volunteers. Love them or hate them, the race promotion industry depends on them at every level. They are a key element in any race’s success. Why? Because no race director is an island and staff’s are expensive. The sheer volume of things that need to get done on race day —...

/ September 12, 2016