waw2016-race4-volunteers

How to recruit enough volunteers before race day

How do you get enough volunteers to show up to your race? This is the age old question that every single race promoter asks. Why is it an age old question? Because most race promoters suck at it! And those that don’t suck at it, rarely like to tell others how they get their volunteers...

/ August 22, 2016
W@W Stream Photo

Sanctioning means never promoting a race without insurance again

Bob is promoting a race for the first time, and knows nothing about insurance, sanctioning, or liability. All he knows is that sanctioning is a pain, insurance is for cars, and liability is only if he personally hurts someone. He wants to be his own boss, and build his races the way he wants to...

/ August 15, 2016
waw2016-registration-table

Your schedule is your race day movie script

Have you ever thought about how the schedule you use to direct a race is very similar to how a script is used to make a movie? Not those big budget blockbuster (unless you’re doing a major marathon, or hosting a national event), but one of those smaller independent film. Maybe something Kevin Smith or...

/ August 8, 2016
waw-series-top3-expert-women2-2016

Become a women-friendly race promoter

Are there less women than men on the trails these days? Has it always been that way? If you’re a mountain bike racer, you might say, “yes”. If you’re a trail runner, you might say, “no”. If you’re an outdoor or off-road race promoter, you might be asking a completely different questions like, “where are...

/ July 31, 2016
waw-fat-bike-open-class-2016

How to retain customers for life with the Disney Way

Racing is a people business. Or better yet, the business of managing people’s expectations. People expect you to provide a certain level of performance and service during each one of your events. If you’re disorganized, indifferent, or snobbish, you can form your own expectations about your business very quickly — you can expect to not...

/ July 25, 2016
race_tents

Putting the fun back in race budget fundamentals

Budgets are a pain, especially if you are bootstrapping your event with a bank roll of less than $1,000 in your pocket. Often the difficulty lies in precisely predicting the total cost of an event when you cannot control how many people will show up. As the saying goes, “if it was easy, everyone would...

/ July 18, 2016