Build a Race That Makes Money!

Mountain Biking… Cyclocross… Trail Running… Adventure Racing… Orienteering…

The list of different outdoor racing disciplines is endless, yet they all have the same problem.
Race promoters are going broke trying to make money off them.

Are you one of them? Or are you about to be one of them?

Race Promoters are everywhere, but few will share their money making secrets with other promoters.

Why would they?

They see new promoters as a threat, and would prefer that you just fail and go out of business.

They like their territory just the way it is — without competition, innovation, or YOU!

I once was in your position. I wanted to break into the “secret guild of race promoters” only to be snubbed by “established promoters”.

So I slogged through outdated books, repetitive checklists, vague advice blogs, and non-specific webinars like everyone else.

I tried to reverse engineer things I knew worked, and experiment with new methods I thought had promise.

I even became a certified race director through several racing associations, and tried to make do with their antiquated methods.

And you know what I found out by doing all of this the hard way?

  • Most race promoters have no idea what they are doing…
  • Most race companies are barely keeping afloat financially…
  • Most racing certifications are junk designed to take your money…
  • Most online race promotion advice is wrong…

And most people in this business have no idea how to make real money promoting races.

In an outdoor industry that brings in over US$640 Billion a year — US$525 Billion in just trips, travel and events alone — how can no one be doing well in this business?

The truth is that many race promoters are one-offs, club-funders, hobby-shops, or poorly managed outfits. They don’t follow any repeatable rhythm or reason, and often reinventing the wheel each time a new one pops up.

It is no surprise so many go out of business within the first year.

Don’t go broke trying to be one of those kind of race promoters.

I’ve demystified the techniques and processes that make race promotion work.
The result is Reckoneer — a new way for you to learn race promotion that works.

My #1 goal with creating Reckoneer is to help you avoid many of the mistakes I made, so that you don’t have to.

If you want to promote races that #1 — people want to come to, and #2 — actually makes money, then you’ve come to the right place.

Reckoneer — Start learning how to promote money making races now!


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