Strategies for beating Mr. Murphy and his immutable laws of racing

Race promoters have tried many strategies to beat Mr. Murphy and his wheel of woe. Those few that have survived, found that the strategies that work come with a price. I think that price that is just too high for most new race promoters to pay AND manage to stay in business. That is why...

/ January 17, 2017

Take your race goals and turn them into SMART goals

January of every year is a perfect time to set goals. Last year I set three goals for Reckoneer.com: My first goal was to write one article about race promotion every week for a year. Now I have articles addressing almost every topic encountered by a race promoter. My second goal was to start a...

/ January 9, 2017

Where have all the amateurs gone?

If Lewis and Clark were alive today, would they be considered professional or amateur level adventure racers? Knowing their well-documented history on how they “stumbled” their way through the American west, it is possible that their Native American support crew would have been hard pressed to get these two adventures back on the path before...

/ December 27, 2016

Applying market force thinking to your real world business strategy

Before you base your racing business on any niche off-road sport, you first need to apply some market force thinking to your real world business strategy. If you’re not sure what market force thinking is, please take a look at my article Look before you leap into race promotion. In that article, I introduce the...

/ December 19, 2016

Build your volume racing business with encores and playoffs

Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...

/ December 12, 2016